{"id":20298,"date":"2025-06-13T12:02:41","date_gmt":"2025-06-13T09:02:41","guid":{"rendered":"https:\/\/www.tespam.org\/?p=20298"},"modified":"2026-08-07T22:14:39","modified_gmt":"2026-08-07T19:14:39","slug":"ak-partinin-siyasal-iletisim-problemi-sosyal-medya-ve-siyasi-mesajlarin-etkisizligi-uzerine-bir-degerlendirme","status":"publish","type":"post","link":"https:\/\/www.tespam.org\/wordpress\/ak-partinin-siyasal-iletisim-problemi-sosyal-medya-ve-siyasi-mesajlarin-etkisizligi-uzerine-bir-degerlendirme\/","title":{"rendered":"AK Parti\u2019nin Siyasal \u0130leti\u015fim Problemi: Sosyal Medya ve Siyasi Mesajlar\u0131n Etkisizli\u011fi \u00dczerine Bir De\u011ferlendirme"},"content":{"rendered":"
    \n
  1. Dijital D\u00f6n\u00fc\u015f\u00fcm ve Siyasal \u0130leti\u015fimde Yeni D\u00f6nem<\/li>\n<\/ol>\n

    Siyasal ileti\u015fim, 20. y\u00fczy\u0131lda bas\u0131n a\u00e7\u0131klamalar\u0131, miting meydanlar\u0131 ve yaz\u0131l\u0131 bas\u0131n \u00fczerinden \u015fekillenirken; 21. y\u00fczy\u0131la girildi\u011finde dijital devrimle birlikte adeta bamba\u015fka bir boyut kazand\u0131. Art\u0131k propaganda, miting meydanlar\u0131ndan sosyal medya platformlar\u0131na ta\u015f\u0131nd\u0131; anl\u0131k payla\u015f\u0131mlar ve etkile\u015fimler siyasi tart\u0131\u015fmalar\u0131n ba\u015fl\u0131ca mecras\u0131 h\u00e2line geldi. Se\u00e7menler bilgiye an\u0131nda ula\u015fabiliyor, siyasileri do\u011frudan etiketleyip sorular sorabiliyor. Bu da siyasetin sadece s\u00f6z s\u00f6yleme de\u011fil, ayn\u0131 zamanda anl\u0131k olarak cevap verme ve toplumun nabz\u0131n\u0131 tutma zorunlulu\u011funu da beraberinde getiriyor.<\/p>\n

     <\/p>\n

      \n
    1. AK Parti\u2019nin Dijital \u0130leti\u015fimde Geriye Giden Performans\u0131<\/li>\n<\/ol>\n

      T\u00fcrkiye\u2019nin en b\u00fcy\u00fck siyasi hareketi olan AK Parti\u2019nin, yakla\u015f\u0131k 11 milyon \u00fcyesi ve AK Parti\u2019nin genel merkez, il ve il\u00e7e d\u00fczeyindeki y\u00f6neticilerinin toplam say\u0131s\u0131, yakla\u015f\u0131k olarak 30.000 ile 50.000 aras\u0131nda de\u011fi\u015fmektedir. Bu say\u0131ya, kad\u0131n ve gen\u00e7lik kollar\u0131 y\u00f6neticileri ile mahalle temsilcileri dahil de\u011fildir.bunca te\u015fkilat mensubuyla devasa bir organizasyon yap\u0131s\u0131na sahip oldu\u011fu biliniyor. Ancak bu dev organizasyonun sosyal medya alan\u0131nda yeterince aktif ve etkili kullan\u0131lamad\u0131\u011f\u0131n\u0131 g\u00f6rmek, hem bir eksiklik hem de b\u00fcy\u00fck bir potansiyelin heba edilmesi anlam\u0131na geliyor. Nitekim, 220 bin takip\u00e7ili bir sosyal medya hesab\u0131n\u0131n yaln\u0131zca 5-6 bin g\u00f6sterim almas\u0131, bu devasa te\u015fkilat yap\u0131s\u0131n\u0131n dijital alana nas\u0131l da geriye gitti\u011finin somut bir g\u00f6stergesi niteli\u011finde. Oysa bu b\u00fcy\u00fckl\u00fckteki bir siyasi hareketin, dijital ileti\u015fimi profesyonel bir bi\u00e7imde y\u00f6neterek milyonlara hitap etmesi, topluma ula\u015fmas\u0131 ve anlatmas\u0131 gerekirdi.<\/p>\n

       <\/p>\n

      III. Sosyal Medyada \u00dcstenci Dil ve \u015eatafattan Ka\u00e7\u0131nma Gereklili\u011fi<\/p>\n

      Sosyal medya kullan\u0131m\u0131nda partililerin en b\u00fcy\u00fck hatalar\u0131ndan biri, \u00fcstenci ve \u00f6\u011fretici bir dil kullanarak topluma \u201cnasihat\u201d vermeye \u00e7al\u0131\u015fmalar\u0131d\u0131r. Oysa halk\u0131n istedi\u011fi; g\u00fcndelik hayat\u0131n i\u00e7inden, samimi, anla\u015f\u0131l\u0131r ve i\u00e7ten mesajlard\u0131r. Bu noktada, etkili ve i\u00e7ten bir ileti\u015fim i\u00e7in partililerin \u015fatafattan ka\u00e7\u0131nmas\u0131, g\u00f6steri\u015fli ortamlarda foto\u011fraf vermemesi ve topluma sade ve do\u011fal bir y\u00fczle seslenmesi gerekiyor. Sosyal medya kullan\u0131c\u0131lar\u0131, g\u00f6steri\u015ften ve l\u00fcksten uzak duran siyaset\u00e7ileri daha sahici ve samimi buluyor.<\/p>\n

       <\/p>\n

        \n
      1. G\u00fcncel Siyasi Tart\u0131\u015fmalara Girecek Donan\u0131m ve \u0130nanm\u0131\u015fl\u0131k Eksikli\u011fi<\/li>\n<\/ol>\n

        AK Parti te\u015fkilatlar\u0131n\u0131n dijital alanda zay\u0131f kalmas\u0131n\u0131n \u00f6nemli nedenlerinden biri de bir\u00e7ok partilinin g\u00fcncel siyasi tart\u0131\u015fmalara girecek donan\u0131ma ve inanm\u0131\u015fl\u0131\u011fa sahip olmamas\u0131. Sosyal medya, yaln\u0131zca kutlama veya taziye mesaj\u0131 yay\u0131mlamakla s\u0131n\u0131rl\u0131 de\u011fil; g\u00fcncel meselelere dair bilgi, yorum ve vizyon da gerektiriyor. Partililerin bu eksikli\u011finin giderilmesi i\u00e7in e\u011fitimler ve bilin\u00e7lendirme \u00e7al\u0131\u015fmalar\u0131n\u0131n art\u0131r\u0131lmas\u0131 \u015fart.<\/p>\n

         <\/p>\n

          \n
        1. Sek\u00fcler \u00d6zentili Profillerin Art\u0131\u015f\u0131 ve Te\u015fkilattaki Olumsuz Etkisi<\/li>\n<\/ol>\n

          Son d\u00f6nemde te\u015fkilatlarda, kitleselle\u015fme ad\u0131na veya farkl\u0131 saiklerle sek\u00fcler \u00f6zentili profillerin say\u0131s\u0131nda art\u0131\u015f g\u00f6zlemleniyor. Bu ki\u015filerin, topluma hitap etmekten ziyade kendilerini sek\u00fcler \u00e7evrelere be\u011fendirme \u00e7abas\u0131 i\u00e7erisine girmesi, partinin geleneksel taban\u0131nda tepki ve k\u0131r\u0131lmaya neden oluyor. Bu, te\u015fkilat i\u00e7inde aidiyet duygusunu zay\u0131flatmakla kalm\u0131yor, ayn\u0131 zamanda dijital ileti\u015fimde de samimi ve inand\u0131r\u0131c\u0131 bir duru\u015f sergilenmesini engelliyor. Oysa AK Parti\u2019nin, kendini topluma anlat\u0131rken kendi kimli\u011fini kaybetmeden, \u00f6zg\u00fcvenli ve sahici bir duru\u015f sergilemesi gerekiyor.<\/p>\n

           <\/p>\n

            \n
          1. Alg\u0131 Y\u00f6netimi ve Rakiplerin Dijital Ba\u015far\u0131s\u0131<\/li>\n<\/ol>\n

            \u00d6te yandan, siyasetin dijitalle\u015fti\u011fi bu d\u00f6nemde rakip siyasi akt\u00f6rlerin veya marjinal gruplar\u0131n bile sosyal medya \u00fczerinden ger\u00e7ek olmayan olaylar\u0131 \u201colmu\u015f gibi\u201d g\u00f6stererek toplumu manip\u00fcle edebildi\u011fi bir \u00e7a\u011fda ya\u015f\u0131yoruz. Hashtag kampanyalar\u0131, troller, bot hesaplar, influencer deste\u011fi gibi unsurlarla se\u00e7meni \u015fekillendirmek m\u00fcmk\u00fcn h\u00e2le gelmi\u015f durumda. B\u00f6ylesi bir ortamda AK Parti\u2019nin sosyal medya hesaplar\u0131n\u0131n h\u00e2l\u00e2 \u201cd\u00fc\u011f\u00fcn, taziye, a\u00e7\u0131l\u0131\u015f, esnaf ziyareti\u201d gibi geleneksel haber b\u00fclteni mant\u0131\u011f\u0131yla y\u00f6netilmesi, partinin dijital propaganda kapasitesini s\u0131n\u0131rl\u0131yor.<\/p>\n

             <\/p>\n

            VII. Takip\u00e7ilerde Mental Yorgunluk ve Alg\u0131 A\u015f\u0131nmas\u0131<\/p>\n

            Sosyal medya kullan\u0131c\u0131lar\u0131, s\u00fcrekli tekrarlanan d\u00fc\u011f\u00fcn, ni\u015fan, taziye, a\u00e7\u0131l\u0131\u015f payla\u015f\u0131mlar\u0131n\u0131 g\u00f6rd\u00fck\u00e7e bir s\u00fcre sonra bu i\u00e7eriklere kay\u0131ts\u0131z kalmaya ba\u015fl\u0131yor. Oysa toplumu heyecanland\u0131racak, motive edecek, bilgilendirecek, yeni vizyonlar sunacak i\u00e7erikler payla\u015fmak hem takip\u00e7i kitlesini canl\u0131 tutar hem de toplumsal ilgiyi din\u00e7 tutar. S\u00fcrekli tekrar eden ve s\u0131radanla\u015fan payla\u015f\u0131mlar, dijital ileti\u015fimde bir t\u00fcr \u201calg\u0131 a\u015f\u0131nmas\u0131na\u201d yol a\u00e7\u0131yor.<\/p>\n

             <\/p>\n

            VIII. Ele\u015ftiriden \u00c7\u00f6z\u00fcme: Ne Yap\u0131lmal\u0131?<\/p>\n

            Ele\u015ftiri yapmak d\u00fcnyan\u0131n en kolay i\u015fi; ancak bir \u00e7\u00f6z\u00fcm \u00f6neriniz yoksa ele\u015ftiriniz anlam\u0131n\u0131 yitirir. Bu noktada \u00e7\u00f6z\u00fcm \u00e7ok net: AK Parti, profesyonel ileti\u015fimcilere ve dijital medya uzmanlar\u0131na kulak vererek dijital propaganday\u0131 daha etkili h\u00e2le getirebilir. Toplumu ilgilendiren meseleleri, mecliste g\u00f6r\u00fc\u015f\u00fclen konular\u0131, h\u00fck\u00fcmetin yapmak istediklerini veya yapmakta oldu\u011fu icraatlar\u0131 samimi, anla\u015f\u0131l\u0131r ve g\u00fcncel bir dille topluma anlatmak gerekiyor. Partililerin \u00fcstenci dilden uzak, basit ve etkili bir dille g\u00fcndelik hayata dokunan payla\u015f\u0131mlar yapmalar\u0131 gerekiyor. G\u00f6steri\u015fli ve \u015fatafatl\u0131 ortamlardan uzak durarak toplumun g\u00fcvenini yeniden kazanmak ve partinin dijital vitrini h\u00e2line gelen sosyal medya hesaplar\u0131n\u0131 canl\u0131 ve g\u00fcvenilir h\u00e2le getirmek elzemdir.<\/p>\n

             <\/p>\n

              \n
            1. Son S\u00f6z: Umut A\u015f\u0131lamak ve Yar\u0131nlara G\u00fcvenle Bakmak<\/li>\n<\/ol>\n

              Son olarak \u015funu ifade etmek gerekir: Siyasi ileti\u015fim sadece sorunlar\u0131 anlatmak de\u011fil, ayn\u0131 zamanda topluma umut a\u015f\u0131lamakla da ilgilidir. \u00dcstad\u0131n dedi\u011fi gibi: \u201cYar\u0131n, elbet bizim, elbet bizimdir<\/p>\n

              G\u00fcn do\u011fmu\u015f, g\u00fcn batm\u0131\u015f, ebed bizimdir! \u201d Bu anlay\u0131\u015fla, dijital ileti\u015fimde de toplumu diri tutacak, umutland\u0131racak ve T\u00fcrkiye\u2019nin yar\u0131nlar\u0131na g\u00fcvenle bakacak mesajlar\u0131 daha g\u00fc\u00e7l\u00fc bir \u015fekilde vermek zorunday\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Dijital D\u00f6n\u00fc\u015f\u00fcm ve Siyasal \u0130leti\u015fimde Yeni D\u00f6nem Siyasal ileti\u015fim, 20. y\u00fczy\u0131lda bas\u0131n a\u00e7\u0131klamalar\u0131, miting meydanlar\u0131 ve yaz\u0131l\u0131 bas\u0131n \u00fczerinden \u015fekillenirken; 21. y\u00fczy\u0131la girildi\u011finde dijital devrimle birlikte\u2026<\/p>\n","protected":false},"author":230,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_thinkrank_schema_form_data":"","_thinkrank_selected_schema_type":"","_thinkrank_additional_schemas":"","_thinkrank_canonical_url":"","_thinkrank_og_title":"","_thinkrank_og_description":"","_thinkrank_og_image":"","_thinkrank_twitter_title":"","_thinkrank_twitter_description":"","_thinkrank_twitter_image":"","_thinkrank_imported_from":"","_thinkrank_focus_keywords":[],"_thinkrank_focus_keyword":"","_thinkrank_robots_meta_enabled":0,"_thinkrank_robots_meta":"","_thinkrank_advanced_robots_meta":"","_thinkrank_primary_category":0,"footnotes":"","_ppma_block_editor_authors":""},"categories":[2296,2265],"tags":[],"ppma_author":[2301],"class_list":["post-20298","post","type-post","status-publish","format-standard","hentry","category-kuymen-tvenerji","category-tv-kose-yazilari"],"yoast_head":"\nAK Parti\u2019nin Siyasal \u0130leti\u015fim Problemi: Sosyal Medya ve Siyasi Mesajlar\u0131n Etkisizli\u011fi \u00dczerine Bir De\u011ferlendirme - T\u00fcrkiye Enerji Stratejileri ve Politikalar\u0131 Ara\u015ft\u0131rma Merkezi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tespam.org\/wordpress\/ak-partinin-siyasal-iletisim-problemi-sosyal-medya-ve-siyasi-mesajlarin-etkisizligi-uzerine-bir-degerlendirme\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AK Parti\u2019nin Siyasal \u0130leti\u015fim Problemi: Sosyal Medya ve Siyasi Mesajlar\u0131n Etkisizli\u011fi \u00dczerine Bir De\u011ferlendirme - T\u00fcrkiye Enerji Stratejileri ve Politikalar\u0131 Ara\u015ft\u0131rma Merkezi\" \/>\n<meta property=\"og:description\" content=\"Dijital D\u00f6n\u00fc\u015f\u00fcm ve Siyasal 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